This service offers customers the capability to create bespoke Smartphone Apps based on any of channelcentral's existing applications; supporting Apple iTunes, Google Play and Windows Phone Store. Our fully managed service means that customers don’t have to deal with the complexity of offering Smartphone Apps themselves, including the detailed, varied and specific requirements of their own customers. channelcentral will create the application, brand it for each customer, establish the data links and present it on the App stores for download. Any revenue from downloads or orders placed via the Smartphone App belong to the customer. channelcentral charges a setup fee plus a subscription (usually charged quarterly). channelcentral helps Channel organizations and Vendors that utilise the Channel become more efficient, profitable and easier to do business with through its services.